As the IT Lead and SEO Engineer, I worked with cross-functional teams consisting of Marketing, Advertising, Agencies, Graphic Designers and diverse tech stakeholders to help drive organic/inorganic traffic, engagements and increase conversion rates. I was the integral part of the website development and optimisation process, help shaped blog and social media strategy, improved website Code hygiene both header and body to make Website SEO friendly and defined web security strategy and integration to third party software and apps(e.g CRM).