AB Tests

A C2B B2B Vehicle Trading Portal has some cars from private owners available to be auctioned off to car dealers, I created several experiment and experiment templates to ran various A/B Test (optimizely) using various variants of the same web page and testing them based on user interactions and visits and set goals (e.g  eliminated drop-down menu for selecting cars on the homepage instead presented a separate category dialog in place of a drop-down menu and tested both, analysed the results based on visitor counts and conversion rates. We were right at the end. When we removed the drop-down menu for cars, revenue soared by 62% in just two weeks cos we had suggested the drop downs were user friendly as compared to the separate dialogue.

Automated tests were designed and implemented for several processes including Call Center Analysis leveraging the Pure Cloud unified communication technology.